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Vyshyvanka

Gunia's embroidered shirts.

Meet the Ukrainian fashion brand that's making heritage trendy

by Liliane Bivings

Editor’s note: This article is part of a series of profiles highlighting successful Ukrainian startups and businesses. The series is funded by the regional investment fund Ukraine-Moldova American Enterprise Fund (UMAEF) and created in partnership with Spend With Ukraine, a non-profit organization that launched a platform to showcase businesses

Vyshyvanka in photos: Ukrainian traditional clothing through time

Vyshyvanka in photos: Ukrainian traditional clothing through time

by Irynka Hromotska

Every year on the third Thursday of May, Ukrainians celebrate Vyshyvanka Day. Vyshyvanka is the Ukrainian word for an embroidered shirt or dress – a central piece to traditional Ukrainian clothing. Vyshyvanka is traditionally made from linen and embroidered with various symbols unique to each region of Ukraine. Throughout history, Ukrainians

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8:42 PM

Egyptian POW didn't need money, but went to fight for Russia.

Egyptian-born Russian fighter, callsign "Cobra," signed a contract with the Russian army in 2024, abandoning his young wife, university studies and comfortable lifestyle. Now in Ukrainian prison, he's rethinking his choices. Subscribe to our channel for more independent reporting from Ukraine.
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