Skip to content
Edit post

Ukraine bans gender stereotyping, sexism in job listings, advertising

by Dylan Carter January 9, 2022 3:53 PM 1 min read
On Jan. 8, amendments to Ukraine's law on advertising came into force, which will fine companies for discriminatory advertising and hiring practices. (Anna Bizon/freepik)
This audio is created with AI assistance

Support independent journalism in Ukraine. Join us in this fight.

Become a member Support us just once

On Jan. 8, new amendments to Ukraine’s advertising laws came into force, targeting discriminatory hiring practices and advertising.

It will now be forbidden to display sexist imagery or themes in adverts, as well as overtly sexual imagery.

This includes objectifying bodies to attract customers, promoting the notion of gender superiority, displaying derogatory stereotypes about gender roles, showing gender-based violence, and unnecessarily using sexual imagery, text, or sounds to promote a product.

The new laws will punish offenders with fines of up to $2,375 (Hr 65,000).

Ukrainian businesses have been frequently criticized for their openly sexist or hypersexualized advertising.
Many major Ukrainian companies have previously used openly sexist imagery to promote their businesses. Ukrainian electronics store Citrus, construction material retailer Epicenter, and DIY store Angio have all previously used overtly sexist or sexual images to attract clients.

https://www.youtube.com/watch?time_continue=18&v=Tj01tAtZPgM&feature=emb_logo Epicenter has been accused of sexualizing female bodies in their adverts.

Some companies have begun to remove sexist advertising in response to changing attitudes. Following complaints from the Industrial Gender Committee, Angio took down adverts featuring sexualised depictions of female builders.

The new amendment also prohibits discrimination in job listings. Employers can no longer openly discriminate on the grounds of gender, age, or race when advertising a candidacy.

The law would prohibit vacancy descriptions from seeking to hire men of a certain age, “good looking” women, or exclusively single candidates. In December, Ukrainian job listing site Robota.ua stated that it would begin automatically removing job listings that featured discriminatory descriptions.

The only exception to the law will be in positions where the use of female labor is legally prohibited. In Ukraine, women are prohibited from some types of dangerous manual labor, such as underground mining or lifting heavy loads.

Support independent journalism in Ukraine. Join us in this fight.
Freedom can be costly. Both Ukraine and its journalists are paying a high price for their independence. Support independent journalism in its darkest hour. Support us for as little as $1, and it only takes a minute.
visa masterCard americanExpress

News Feed

Ukraine Daily
News from Ukraine in your inbox
Ukraine news
Please, enter correct email address
1:57 PM

Norwegian foreign minister visits Odesa.

Barth Eide visited Odesa's port and said that he was "deeply impressed by the way Ukraine has been able to regain control and to ensure exports of grain to the world, despite constant Russian aggression."
MORE NEWS

Editors' Picks

Enter your email to subscribe
Please, enter correct email address
Subscribe
* indicates required
* indicates required
Subscribe
* indicates required
* indicates required
Subscribe
* indicates required

Subscribe

* indicates required
Subscribe
* indicates required

Subscribe

* indicates required
Subscribe
* indicates required
Successfuly subscribed
Thank you for signing up for this newsletter. We’ve sent you a confirmation email.