Russia’s full-scale invasion in February 2022 dealt a staggering blow to the Ukrainian media market, which had already been struggling prior. The media have lost their regular audience. Millions of readers, viewers, and listeners have either left the country, are internally displaced within Ukraine, have found themselves in Russian-occupied territories with no access to Ukrainian media, or have gone to defend Ukraine. The income of 80% of Ukrainians has decreased and thus their ability to pay