Marketing Growth Manager
The Kyiv Independent — Ukraine’s fastest-growing English-language publication — is looking for a Marketing Growth Manager to join our reader revenue team.
The Kyiv Independent is Ukraine’s main English-language news outlet. Founded in November 2021 by journalists who stood up for editorial independence, we serve as Ukraine’s voice to the world. Our membership program is a core pillar of our sustainability, and we’re looking for someone to help us scale it further.
Role mission
You’ll join the reader revenue team — a dedicated unit focused on growing paid membership.
Your role will be to drive membership growth by improving how users convert into paying subscribers — from first touchpoint to long-term retention.
This is a hands-on growth role with exposure across the full funnel: website, email, social, and partnerships. You’ll work on experiments, analyze performance, and identify what actually drives conversion and revenue.
You’ll work closely with an experienced growth manager and take ownership of key initiatives, gaining practical experience in building and scaling a membership product in a real-world, high-impact environment.
What you’ll do
- Own and drive acquisition initiatives across key channels (website, email, social, partnerships)
- Launch and iterate on growth experiments (A/B tests, messaging, offers, formats) to improve conversion
- Analyze performance and generate insights across the funnel (conversion, retention, LTV, engagement)
- Identify growth opportunities and propose new ideas to scale membership
- Collaborate cross-functionally with editorial, product, social, and video teams to bring initiatives to life
- Own execution of campaigns and experiments end-to-end — from idea to launch to analysis
- Contribute to building and scaling the membership growth system, not just executing within it
What we’re looking for
- 1–3 years of experience in digital marketing, growth, community, media, or operations
- Strong ownership mindset — you don’t just execute tasks, you take responsibility for outcomes
- Comfortable working with data (spreadsheets, basic analytics, performance tracking)
- Ability to run multiple initiatives in parallel and move things forward independently
- Clear written and verbal communication skills
- Proficiency in English
- Proactive, curious, and hands-on approach
Would be a plus
- Experience with membership or subscription products
- Familiarity with tools like Stripe, CRM systems, or email platforms
- Experience working in media, startups, or mission-driven organizations
We offer:
- Hybrid work arrangement – the ability to work from home or at the office in downtown Kyiv
- Busy, but flexible work schedule
- Opportunity to be a part of a fast-growing award-winning media startup
- Constant learning and knowledge sharing within an ambitious, professional, and missionary team
- Medical insurance for team members based in Ukraine
