I recently watched a YouTube video of a Ukrainian performance on “America’s Got Talent.” A friend sent me the link, promising it would amaze me – and it did. You can find the video by searching “Amazing holographic 4D cube show AGT.” However, when the show’s host, Howie Mandel, said, “America’s got love for the Ukraine,” I cringed. The phrase “the Ukraine” implies it’s a territory, not a sovereign country. It’s just Ukraine – the largest country in Europe, an important nation in its own right, and sadly, a place the world still knows too little about.
Ukraine is often branded as a place of corruption and gangsters, and Hollywood doesn’t help when it makes the villains Ukrainian. After living in Kyiv for years, I’ve experienced something very different. The country I know is filled with talented, hardworking, and warm people who possess an incredible sense of humor. Since Russia’s full-scale invasion, too many people think Ukraine is nothing but a war zone.
I recently heard Mstyslav Chernov, the director of the Oscar-winning documentary “20 Days in Mariupol,” say that Americans often ask, “Is there more to Ukraine than the war?” I’ve had similar frustrating conversations abroad, with people asking, “Is that war still going on?”
Friedrich Merz
Before the pandemic, I hosted many foreigners visiting Kyiv, often to explore IT opportunities. Questions like “Is it safe there?” or “Do they have the internet?” were common. Even more surprising are comments from the Ukrainian diaspora. In Canada, home to the largest Ukrainian community outside of Ukraine, some people who left decades ago have no idea how their country has advanced. “They have shopping malls in Kyiv?” or “Do they have electric cars?”
Yes, Ukraine faces challenges, and many people live on modest salaries. But there is a growing middle class, and the big cities capture imaginations. Every guest I hosted in Kyiv was blown away.
One misconception that always made me giggle is when people ask, “What will we eat there?” The food scene in Kyiv is incredible. There’s been an explosion of amazing restaurants, and dining out here can compete with New York or London any day. Even during the war, new places are opening, and the food is phenomenal. If you want to have a laugh, stand-up comedy clubs are popular – even in English. Where there’s laughter, there’s hope.
I had a friend from California visit twice, and when he returned to Los Angeles, people teased him, asking if he’d visited the land of Borat. He said Ukrainians are just like people in California – trying to build businesses, raise families, and live their lives. That’s the thing: Ukraine is not some backward nation that craves war.
Before the full-scale invasion, Kyiv was on track to become Europe’s next hotspot, and I’d have bet anything on that happening. This brutal war has set everything back. Ukraine is not about war. It’s about modernity, freedom, and new culture. It’s a country brimming with energy.
James Black
Ukraine has suffered from a poor reputation for as long as I can remember. I first discovered Kyiv nearly 17 years ago, and I’ve been saying ever since that Ukraine needs to work on its brand. Of course, now that we’re in the third year of the full-scale invasion, things are different. Air raid sirens can go off at any time, and it can be scary when Ukrainian air defenses shoot down drones and missiles. During those moments, you head to the bomb shelter. But life continues.
One of the biggest misconceptions about Ukraine is that everyone here is poor and miserable. Most people don’t have easy lives, and yes, poverty exists, but that’s true in many places. I’m originally from South Africa, where poverty exists on a different scale. In Ukraine, no one lives in shantytowns. When millions of Ukrainians fled across the borders, the European host nations were often surprised to see modern cars, fashionable clothes, and the latest smartphones. It’s a high-tech nation, and the level of online convenience here would surprise any foreigner.
There’s also a wave of innovation happening. Ukraine is poised to become a global leader in military drone technology. Artists are creating, entrepreneurs are developing cool tech, new restaurants are opening, and foreign investors are exploring opportunities. Ukraine is a miracle. Even as hypersonic missiles and kamikaze drones rain down across the country, many have decided to stay, continuing their lives, albeit in a very different way. The economy needs to keep running. Life needs to go on to keep the wheels turning.
Many passionate, dedicated people are working on projects to benefit and support Ukraine. Some have been involved long before the full-scale invasion, driven by a deep belief in the country and its people. Since 2018, I’ve been part of a team of artists — Ukrainian and international — creating a storytelling film project that captures life in modern Kyiv. “We Are Ukraine” is a story about extraordinary people in an extraordinary time — people who have chosen to continue to work, live, get married, have children, and laugh, against all odds. It’s not a war story, a story about death and demise. It’s a story about life, a love letter to Kyiv, which shows us what the world would miss out on if Kyiv would cease to exist.
Freedom, independence, and identity are the culmination of modern humanity, forged over centuries through struggle, creativity, and resilience. Everything else in civil society flows from these values. Russia’s war in Ukraine is a global wake-up call – a reminder that these values must be nurtured and protected. Ukrainians are showing that not only can they defend these values, but by continuing to live, laugh, and love, they are defying those who seek to destroy them.
Editor’s Note: The opinions expressed in the op-ed section are those of the authors and do not purport to reflect the views of the Kyiv Independent.
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